Newspaper Archive

Newspaper Archive: "Not too long ago, Chevrolet engineers went snowshoeing in Aspen, Colo., with a group of designers and athletes from The North Face, the San Leandro, Calif. maker of rugged outdoor gear and apparel. On the challenging trek, they bonded and brainstormed about co-creating the ultimate outdoor vehicle. 'It would be pretty cool,' said Tony Posawatz, assistant vehicle line executive on the 2002 Chevrolet Avalanche, who attended the unusual business gathering. The group's fantasy, well lets just say they designed to profit from all of you "

Value was never the goal, profit was.